Jinan Bocuishan Sales Center

Chinese Artistic Conception and Eastern Charm



Scope of ser­vices:Pro­ject plan、In­te­rior de­sign

Pro­ject aress:China Jinan

Pro­ject area:1380㎡

Pro­ject time:2019







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“This Equilibrium is the great root from which grow all the human actings in the world, and this Harmony is the universal path which they all should pursue. Let the states of equilibrium and harmony exist in perfection, and a happy order will prevail throughout heaven and earth, and all things will be nourished and flourish.” This quote from the Book of Rites reflects Confucius’ view on the doctrine of the Mean. It represents the ideal state of harmonious interplay between yin and yang, between toughness and softness, and between humanity and nature.


In their design of the Jinan Bocuishan sales center, Yi Chen and Muchen Zhang try to integrate culture and art into the space using pure and natural techniques of expression for harmony with nature based on the ancient idea of “rites”. They’ve created an ordered, graceful and Zen-style space imbued with Chinese culture as it echoes the history of ancient Shandong, the poetic charm and architectural style of Han Dynasty, and the essence of Eastern culture. They strive to interpret the Eastern style with their creation and build a spiritual home where the heart can be cleansed and return to a poetic state. This has given rise to an artistic space design rooted in Eastern culture for personal reflection.


The dynamic and layout of the space follows the laws of nature, serving as an answer to the traditional Chinese aesthetics of harmony between man and nature. In the traditional shape of the Chinese character “回”, the pathways are symmetrically set across the central axis, as the main and supporting pathways, solemn and tranquil in a seamless pattern, enclose the overall space. The axisymmetric design and the pillar array standing on either side add to the vertical rhythm and horizontal smoothness of the space.


The suspended timber frame and the grilles that reach the floor, which are inspired by the freestanding gate tower in Han Dynasty, are strategically arranged to act as partition walls for the functional areas. As light and shadow are intertwined across the space, the pillar array, serving as the focal point of the spatial dynamics, combines both ancient and modern aesthetics and demonstrates the unique eastern ideas of respect and ceremony.


Daylighting is maximized in the space. Interlaced into an ethereal pattern, rays of light breathe life into the space just as the subtle interplay of water and ink animates a traditional Chinese painting. The natural transition from the interior to the outdoor water garden perfectly blends the two together, giving rise to an impressive Zen vibe that lightens up the solemn Eastern style.


From point to line to façade of the space, either concrete or abstract, exudes an exquisite eastern aesthetic characterized by simplicity, serenity and impermanence.


The finite space is endowed with infinite and far-reaching refinement by combining functional areas, blending light and shadow, mixing materials, and integrating simple and complex expression techniques. It is an ideal locale to free up your mind and soul, as well as a perfect retreat to enjoy reading and tea-tasting. The confines of time and space are blurred so that the anxious souls in modern society can find some rest and peace, as they are encouraged to re-examine and savor the traditional Eastern culture from a humble and new perspective.


The use of wood creates a quiet, warm and healing atmosphere for the soul. The grey stone is solemn and calm, exposing the authentic texture. The vertical wooden grilles separate the space in a way that conserves a certain level of continuity, exuding a simple, unique and elegant charm.


Contemporary visual language is applied in pursuit of Chinese spiritual traditions and continue “image in meaning” in the design. Each visual element is a unique spiritual and poetic expression, which responds to our ever-present longing for aesthetic satisfaction and desire for sentimental resonance. The exquisite combination between spatial perception and natural spirituality, between traditional sentiment and contemporary aesthetics, serves as an attempt at inheritance and sublimation. Drawing on the essential traditional artistic conception of Eastern culture, it develops and advocates a high-quality Eastern lifestyle and a harmonious modern design.


Bearing in mind the functional requirements, the designers transform the physical space into a spiritual and sentimental retreat, which allow visitors to savor the unique poetic and artistic meaning in simplicity and tranquility. They transcend the boundaries between tradition and modernity, between dream and reality, to unite aesthetics with life. They provide people living a busy life in the hustle and bustle of modern cities with a spiritual home, where they may embrace nature and their true selves in an artistic and well-balanced space.